Terms of Service

Last updated: 5 June 2026

Plain-English summary, not the legal version: ClinicPage builds a dental clinic website for a one-time setup fee, hosts and maintains it for one year, and renews for a small annual fee thereafter. These terms govern that relationship. The most important things to know: marketing claims (timing, lead volume, page-speed scores) come with reasonable conditions; we use third-party providers (Netlify/Cloudflare, Cloudinary, Google) and reserve the right to swap them; your clinic owns its content; we own the underlying template; there is no warranty beyond what is expressly stated here.

These Terms of Service ("Terms") form a binding agreement between ClinicPage ("we", "us", "our", or the "Service") and the dental clinic or clinic owner who purchases or evaluates our service ("you", "your", or the "Client"). By engaging us, accessing our website, submitting an inquiry, or using anything we deliver, you agree to be bound by these Terms and our Privacy Policy and Subprocessor List.

1. The Service We Provide

ClinicPage builds and operates dental clinic landing pages on the ClinicPage platform. A standard engagement includes:

Items not included unless separately agreed in writing: paid advertising (Google Ads, Meta Ads), copywriting beyond the initial scope, photography, video production, ongoing SEO content, social media management, patient intake-form integration, electronic health record (EHR) integration, or any HIPAA Business Associate services (see Section 13).

2. Fees, Renewal, and Refunds

2.1 Setup fee. The setup fee is $199 USD (or such other amount displayed on our website at time of order) and is payable before work begins. Setup fee is one-time and non-recurring.

2.2 Year-1 inclusion. Year 1 hosting, domain renewal (where applicable), and routine maintenance are included in the setup fee.

2.3 Renewal. From Year 2 onward, a renewal fee (currently $39/year) covers continued hosting, domain renewal, and routine maintenance. Renewal is not automatic by default; we will email you at least 30 days before the end of Year 1 to confirm renewal. If you do not respond or pay, your site is paused and your content remains exportable for 30 days before deletion (Section 11).

2.4 Renewal price adjustments. We may adjust the renewal fee on at least 60 days' written notice. Material adjustments are typically triggered by infrastructure cost changes (hosting, CDN, image delivery, CMS). You may decline the new pricing and cancel before the new rate takes effect with no further obligation.

2.5 Standard refund. If you cancel within 14 days of the setup fee being charged and before the live site is delivered, we will refund the setup fee in full minus any third-party costs already incurred on your behalf (e.g., domain registration). Refunds are processed within 7 business days to the original payment method.

2.6 Post-delivery refund. Once the live site is delivered to your designated domain, the setup fee is non-refundable except as expressly provided in Section 3 (Founding Client Guarantee) or as required by applicable consumer-protection law.

2.7 Chargebacks. Initiating a payment chargeback before attempting in-good-faith resolution with us is a breach of these Terms and grounds for immediate service termination. We will defend chargebacks initiated without prior notice.

3. Founding Client Guarantee — Conditions of the Promise

If we have offered you the "Founding Client Guarantee" (the promise of at least five Qualifying Inquiries within 30 days, or a rebuild or partial refund), this Section governs how that guarantee works. The Guarantee is a sole-and-exclusive remedy and is conditional on the following:

3.1 Qualifying Inquiry — definition. A "Qualifying Inquiry" is a unique, good-faith contact from a potential patient through one of the four channels we instrument on your site: (i) the lead-capture form, (ii) the WhatsApp click-through, (iii) the click-to-call phone link, or (iv) a booking submitted via your integrated scheduling tool (Cal.com or Calendly), where:

Calls from "wrong number" or hang-ups do not count. Inquiries originating from paid advertising you separately commission do not count.

3.2 Cooperation Conditions. The Guarantee applies only if you fulfill all of the following:

3.3 Measurement window. The 30-day window starts on the date your live site is published and your GBP is verified by Google — whichever is later. We will email you to confirm the start date.

3.4 Remedy. If fewer than five Qualifying Inquiries are recorded during the measurement window and all Cooperation Conditions are met, you may elect, as your sole and exclusive remedy, either: (a) a free rebuild of the live page (one rebuild only, scope at our reasonable discretion); or (b) a partial refund of $99 USD. You must notify us in writing within 7 calendar days of the end of the measurement window to claim either remedy.

3.5 Disputes about Qualifying Inquiry counts are resolved by reference to the Google Analytics 4 events fired on your site (form submissions, WhatsApp clicks, tel: clicks, booking events) less any disqualified entries we identify. Our determination, made in good faith, is final absent manifest error.

3.6 The Guarantee is not a forecast. The number "five" represents a level we believe is achievable for a typical solo or small dental clinic that meets the Cooperation Conditions, based on aggregated data from sites we have built. It is not a forecast of your specific business outcomes and is not a representation of expected return on investment.

4. Setup Timing — "Ready in 48 Hours"

Where we market a 48-hour or other rapid build time, this measures the period during which our team is actively building your site. The 48-hour clock starts when we have received all of the following:

The clock pauses any time we are waiting on additional information, content corrections, or revision approvals from you. Time spent waiting for Google to approve GBP verification or to propagate DNS is not included in the 48-hour build period and is outside our control.

5. Marketing Claims — Express Conditions and Disclaimers

Specific claims we make in our marketing are subject to the following:

5.1 "Get more patient inquiries in 7 days, without running ads" describes our design intent and typical client experience under favorable conditions. We do not guarantee any specific lead volume, ranking position, or business outcome other than the Founding Client Guarantee in Section 3. Inquiry volume depends on local competition, clinic location, GBP eligibility and verification, existing review base, search demand in your area, and your responsiveness to inquiries.

5.2 "100/100 PageSpeed" and similar performance claims are measured via Google PageSpeed Insights against a representative page at the time of delivery, in mobile and desktop emulation modes, with default site contents. Scores may vary in production because of Google's algorithm changes, third-party scripts you or we later add (live chat, additional analytics, marketing pixels), high-resolution photo uploads, and network conditions. PageSpeed scores are not directly used by Google as a ranking factor; we do not represent that any specific score will produce any specific search ranking.

5.3 "Patients message you instantly via WhatsApp" is dependent on WhatsApp's continued availability in your jurisdiction, your continued compliance with WhatsApp Business terms, your phone number remaining linked to an active WhatsApp account, and your responsiveness to incoming messages. WhatsApp is a third-party service whose features, availability, and policies may change at any time.

5.4 "Edit anything in 60 seconds in a Google Sheet" applies to text, prices, hours, doctor information, photos (via the supplied Image Manager), and lead-form field labels — within the structural template we built. Editing time depends on your familiarity with Google Sheets. Structural changes (adding new sections, changing layout, rebuilding the navigation) require our involvement and may be billed at our then-current rates.

5.5 "No lock-in, no contract, you own everything." See Section 8 for the precise IP allocation. In summary: you own your content, your domain (where you registered it or transferred ownership), your customer data, and the rendered HTML/CSS we deliver. We own the underlying ClinicPage template, design system, Apps Script code, and CMS schema. You may take your content and run; you may not republish or resell the template, code framework, or CMS.

5.6 "GDPR and CCPA compliant out of the box" means the technical scaffolding — cookie consent banner, analytics gating, privacy and terms templates, do-not-sell links — is provided and configured by default. Legal compliance for your clinic depends on factors only you control: your lawful basis for processing, your retention policies, your selection of optional vendors, your handling of patient inquiries after capture, and the accuracy of the information you publish. You are the data controller for your clinic's patient data; we are your processor (Section 12).

5.7 "Founding Client Guarantee." Governed in full by Section 3 — the homepage line is a summary only.

Where local consumer-protection laws give you rights that cannot be disclaimed, those rights continue to apply.

6. Google Business Profile (GBP) — Third-Party Platform Terms

Where our scope includes GBP claim, verification, or optimization, the following apply:

7. Client Responsibilities

You agree to:

8. Intellectual Property

8.1 You own: Your trade name and logo; the textual content, photos, and other materials you supply; your domain (where you registered it directly or transferred it to your account); your customer and inquiry data; and the rendered HTML and CSS we deliver for your specific clinic, on a perpetual non-exclusive license usable only for your own clinic's website.

8.2 We own: The ClinicPage template, design system, layout patterns, Apps Script code, Google Sheets schema, build pipeline, content-generation prompts, and the underlying CMS framework. We grant you a non-exclusive, royalty-free license to use these solely as part of your clinic's website during the term of your subscription. You may not republish, resell, sublicense, or use these to build sites for any other business.

8.3 Marketing use. We may identify you as a client and display your live URL and a screenshot of your site in our portfolio, case studies, social media, and sales materials. If you do not wish us to do this, email us within 7 days of your site going live and we will refrain. We do not require your permission to mention publicly visible information about your clinic.

8.4 IP indemnification (ours to you). If a third party claims that our underlying template, design, or code infringes their intellectual property rights, we will defend that claim and pay any final judgment or settlement, capped at the total fees you paid us in the 12 months preceding the claim. This does not apply to claims arising from content you supplied (Section 9).

9. Indemnification by Client

You agree to defend, indemnify, and hold harmless ClinicPage and its founder, contractors, and agents from any claim, loss, liability, or expense (including reasonable legal fees) arising from: (a) content you supplied to us (photos, copy, testimonials, before/after images, doctor credentials, claims about your services); (b) your violation of any law or third-party right in connection with your use of the Service; (c) your collection or use of patient data through the lead-capture form; or (d) your breach of these Terms.

10. Service Continuity, Third-Party Providers, and Force Majeure

10.1 Third-party dependencies. The Service operates on infrastructure provided by third parties, currently including hosting (Netlify and/or Cloudflare), image delivery (Cloudinary), content management (Google Sheets and Google Apps Script), analytics (Google Analytics 4), optional scheduling (Cal.com and/or Calendly), and patient-review widgets (SociableKit). A current list is maintained at Subprocessor List and is updated as we change providers.

10.2 Right to substitute. We may substitute any third-party provider for an alternative offering materially equivalent functionality and security, without your prior consent. We will provide reasonable notice of material changes via email to your designated contact address. The migration is intended to be invisible to your patients.

10.3 Third-party outages and changes. The availability, performance, pricing, and features of our third-party providers are outside our control. We are not liable for service interruptions, data loss, or feature changes caused by acts or omissions of third-party providers, including (without limitation) provider outages, policy changes, account suspensions, pricing changes, discontinuation of free or legacy plans, or changes to provider terms of service.

10.4 Force majeure. Neither party is liable for any failure or delay in performance caused by events outside its reasonable control, including (without limitation) acts of God, war, terrorism, civil unrest, natural disaster, pandemic, government action, telecommunications failure, internet failure, denial-of-service attack, failure of upstream cloud, CDN, DNS, or platform providers (including Netlify, Cloudflare, Google, Cloudinary, and similar providers), or labor disputes.

10.5 Service level. The Service is provided on a commercially reasonable best-effort basis. We do not warrant uninterrupted, error-free, or fault-tolerant operation. There is no service-level agreement, uptime warranty, or credit remedy beyond what is expressly stated in these Terms.

11. Cancellation, Termination, and Data Export

11.1 Your cancellation. You may cancel at any time by emailing us. If you cancel before Year 1 renewal, your live site is taken offline at the end of your paid term unless you arrange otherwise.

11.2 Our termination. We may terminate or suspend the Service if you breach these Terms (including non-payment), if your use violates applicable law, if your content violates third-party rights, if a third-party provider mandates termination, or if continued service exposes us to unreasonable legal risk. Material breaches receive 14 days' written notice and an opportunity to cure where curable.

11.3 Data export. Upon cancellation or termination, you may request export of your clinic's content (the Google Sheet values) and lead-capture submissions (in CSV) within 30 days. After 30 days, we may delete your content and data subject to any longer retention requirements in our Privacy Policy.

11.4 Domain handover. If you registered your domain directly, you keep it. If we registered the domain on your behalf, we will transfer it to your account or to your designated registrar on your written request and payment of any actual transfer fees imposed by registrars.

12. Data Protection

Where you use our service to collect personal data of your patients, you are the data controller and we are your processor. A formal Data Processing Agreement (DPA), incorporating GDPR Article 28 obligations, EU Standard Contractual Clauses (Module 2), the UK International Data Transfer Addendum, and equivalent measures for other jurisdictions, is available on request and is incorporated by reference into these Terms upon your written acceptance. Our handling of your data (the clinic's contact, billing, and account data) is described in our Privacy Policy.

13. HIPAA and Protected Health Information

ClinicPage is not a HIPAA Business Associate. We do not sign Business Associate Agreements (BAAs). The Service is not configured to handle Protected Health Information (PHI) under HIPAA.

If you are a HIPAA-covered entity (most US dental clinics are), you must configure your lead-capture form and patient communications so that patients do not transmit symptom information, medical history, insurance information, or other PHI through the Service. We provide a standard form-notice ("Please do not include health, treatment, or insurance information here") that you can deploy. Use of the Service for transmission, storage, or processing of PHI is a breach of these Terms and grounds for immediate termination.

For US clinics that need true HIPAA-compliant patient intake, we recommend dedicated patient-engagement platforms that offer BAAs (NexHealth, Dental Intelligence, and similar). We are happy to refer you.

14. Acceptable Use

You may not use the Service to:

We may suspend or terminate the Service for any violation of this Section without prior notice.

15. Confidentiality

Each party will treat the other's non-public business information as confidential and use it only to perform under these Terms. This obligation survives termination for two years.

16. Disclaimer of Warranties

EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING (WITHOUT LIMITATION) IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, OR THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR ACHIEVE ANY SPECIFIC BUSINESS OUTCOME.

Where applicable consumer-protection law (including in the United Kingdom, European Economic Area, Australia, and certain US states) provides you with non-excludable rights, those rights apply notwithstanding this Section.

17. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (a) THE FEES YOU PAID US IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (b) USD $200.

NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST PATIENT INQUIRIES, LOSS OF DATA, OR LOSS OF BUSINESS OPPORTUNITY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

The exclusions above do not apply to: (i) our intellectual-property indemnification under Section 8.4; (ii) your indemnification obligation under Section 9; (iii) either party's breach of confidentiality; or (iv) gross negligence, willful misconduct, or fraud. Where applicable law prohibits the exclusion or limitation of certain liabilities, those liabilities apply only to the extent so prohibited.

18. Subprocessors and Subcontractors

We engage the third-party providers listed at /subprocessors to deliver the Service. We remain responsible for their performance under these Terms. We may add or change subprocessors with reasonable notice (typically 10 days, by email or via the Subprocessor List page); your continued use of the Service after the change constitutes acceptance.

19. Modifications to These Terms

We may modify these Terms by posting an updated version with a new "Last updated" date. Material changes will be communicated by email at least 30 days before they take effect. Your continued use of the Service after the effective date constitutes acceptance. If you do not accept the modified Terms, your sole remedy is to cancel under Section 11.

20. Notices

Notices to you are valid if sent to the email address you provided at signup or last updated with us. Notices to us are valid if sent to the contact email on this page. Either party may update its notice address with 10 days' email notice.

21. Governing Law and Disputes

These Terms are governed by the laws of India, without regard to its conflict-of-law principles. The exclusive forum for any dispute is the competent courts located in Kerala, India, except that either party may seek injunctive relief in any court of competent jurisdiction to protect intellectual property or confidentiality. Disputes may, at either party's election, be resolved by binding arbitration under the rules of the Singapore International Arbitration Centre (SIAC). The party initiating arbitration bears the upfront filing costs; the prevailing party may recover reasonable legal fees.

If you are a consumer in a jurisdiction whose mandatory law requires resolution in your home courts, that mandatory law applies notwithstanding this Section.

22. Assignment

You may not assign these Terms or your rights under them without our prior written consent. We may assign these Terms to a successor in connection with a merger, acquisition, or sale of substantially all of our assets, on email notice to you.

23. Severability and Entire Agreement

If any provision of these Terms is held unenforceable, the remaining provisions remain in full force, and the unenforceable provision is to be enforced to the maximum extent permitted. These Terms, together with the Privacy Policy, the Subprocessor List, and (if executed) the Data Processing Agreement, constitute the entire agreement between us and supersede any prior agreements or representations on the same subject matter.

24. No Joint Venture

These Terms do not create any partnership, joint venture, agency, employment, or fiduciary relationship between us. We are independent contractors with respect to each other.

25. Contact

For questions about these Terms, contractual notices, or service requests, contact: